OUR TEAM

WHO WE ARE


At Meadows, we take a team approach to our client projects, creating a truly collaborative environment in which we enthusiastically support each other and our customers on a mission to provide top-notch service.

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  • Executive Management
  • Client Success
  • Operations
  • Service Technicians
  • Accounting
  • Marketing
  • Information Technology
  • View All
  • View All
  • Executive Management
  • Client Success
  • Operations
  • Service Technicians
  • Accounting
  • Marketing
  • Information Technology
  • Sheri David
    View Sheri’s Bio

    Sheri David

    Chief Executive Officer

    Sheri David

    Chief Executive Officer


    Sheri joined Meadows as CEO in 2013 and has since set the company’s growth path. Her extensive background includes 20 years as a principal at multimedia marketing company IOHI. Sheri was the driving force of IOHI sales efforts and spearheaded the growth of the company from a few hundred clients to well over 25,000, including Pep Boys, Laboratory Corporation of America, Papa John’s, and Starwood Hotels and Resorts Worldwide. She was instrumental in expanding the company’s product offerings to include digital signage and branded overhead music channels. In 2011, IOHI merged to form Spectrio where Sheri was responsible for propagating the Spectrio service promise throughout the company. Spectrio was sold to a private equity firm in 2013 and currently has audio and/or video marketing solutions in place in approximately 50,000 U.S. and international locations. It currently ranks among the top five providers in the on-hold messaging industry.

    During her tenure at Meadows, Sheri has driven successful efforts to enhance Meadows’ sales processes, bolster staff, and integrate the latest technology to support customer service and reporting requirements. From Sheri’s vision, Meadows Service Group was created to provide additional services to customers after furniture delivery and installation is complete. This dedicated team of customer success representatives and service technicians provide real-time support, including warranty repairs, on-call service visits, and on-going maintenance. In addition, Sheri recognized the importance of an additional customer touchpoint – furniture rental – and Meadows Rental Group was born. This division facilitates any client furniture rental requirements from Meadows’ Showhouse in Manhattan.

     

  • Marissa Allen
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    Marissa Allen

    Chief Operating Officer

    Marissa Allen

    Chief Operating Officer


    Marissa joined Meadows Office Interiors as COO in 2013 and has transformed the company’s brand within the marketplace to reflect innovation and inspiration. Her broad range of experience includes 20 years as a principal at multimedia marketing company IOHI, beginning in 1991. There, Marissa was responsible for the daily operations of both the New York and Oklahoma offices, ensuring that daily business procedures were efficient and effective with the proper management of resources, including distribution of equipment and installation on a global level. Marissa’s expertise fostered IOHI’s growth from a few hundred clients to well over 25,000, including Pep Boys, Laboratory Corporation of America, Papa John’s, and Starwood Hotels and Resorts Worldwide. She also helped expand the company’s product offerings to include digital signage and branded overhead music channels. In 2011 IOHI merged to form Spectrio where Marissa was responsible for propagating the Spectrio brand image throughout all aspects of the company. Spectrio was sold to a private equity firm in 2013 and currently has audio and/or video marketing solutions in place in approximately 50,000 U.S. and international locations. It currently ranks among the top five providers in the on-hold messaging industry.

    Since her arrival at Meadows, Marissa has orchestrated the design and construction of Meadows’ showroom in Manhattan’s iconic Lipstick Building, as well as the complete renovation of Meadows’ showhouse on Manhattan’s West Side. She is charged with the day-to-day leadership and management of all Meadows facilities, including overseeing the operational infrastructure of systems, processes, and personnel designed to accommodate the company’s rapid growth objectives. Marissa manages ongoing marketing efforts, ensuring Meadows’ brand voice is clear and consistent as the company continues to expand its capabilities and offerings. Meadows is a nationally certified Women-Owned Business Enterprise (WBE), currently ranked the 16th largest WBE in the New York area by Crain’s New York Business. In 2018, Meadows was named to Crain’s list of the Best Places to Work in NYC for the second year in a row.

     

  • Dina Radoncic
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    Dina Radoncic

    Executive Vice President

    Dina Radoncic

    Executive Vice President


    As Executive Vice President, Dina is responsible for guiding the achievement of all goals set by the executive management team, primarily meeting or exceeding customer expectations. Dina began her career at Meadows in 2001 as a Project Coordinator. Since then, her commitment to expanding her experience, along with persistent preparation and enthusiasm, have propelled Dina steadily through the ranks. Before joining the executive management team in 2014, she acted as Manager of Operations and Administration, Associate Director of Operations, and as General Manager of Meadows’ New Jersey office.

    In her current role as Executive Vice President, Dina is involved with the support of Meadows’ global account base. She oversees all sales-related operational procedures and ensures that all contracts and MSAs are followed, project goals are achieved, and the appropriate resources are allocated to fulfill client objectives.

     

  • Dana Justus
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    Dana Justus

    Executive Vice President

    Dana Justus

    Executive Vice President


    Dana joined Meadows as Executive Vice President in 2013 with a focus on branding, technology, and sales support. Her leadership background includes 20 years’ experience at multimedia marketing company IOHI where she served as President. There, Dana concentrated on strategic sales support and development of IOHI’s video production division, expanding product offerings to include digital signage and interactive media. In 2011 IOHI merged to form Spectrio. Following the merge, Dana assisted in developing the Spectrio experience. Spectrio was sold to a private equity firm in 2013 and currently has audio and/or video marketing solutions in place in approximately 50,000 U.S. and international locations. It currently ranks among the top five providers in the on-hold messaging industry.

    In her role as Executive Vice President at Meadows, Dana has focused on adding the latest cloud-based tools to enhance daily operations and sales processes. Her responsibilities include marketing initiatives and custom programming of Meadows technology offerings.

     

  • Ethan Bajrak
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    Ethan Bajrak

    Director, Meadows Service Group

    Ethan Bajrak

    Director, Meadows Service Group


    Ethan joined the Meadows team in 2004 as an intern. Now Director of Enterprise Solutions, he oversees the development, standardization, deployment, and management of enterprise systems for Meadows Office Interiors. With more than 15 years of industry experience, Ethan’s project management knowledge and technical proficiency are instrumental in refining Meadows’ asset management and inventory control technology, proprietary applications, customer portals, and all supporting CRM automations. Ethan also coordinates the maintenance and enhancements of all Meadows systems to leverage resources, knowledge, and best practices in support of customer requirements. Ethan is a graduate of Fairleigh Dickinson University.

    Fun Fact! Ethan is bilingual – he speaks both English and Serbo-Croatian.

     

  • Meryll Effron
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    Meryll Effron

    Director of Client Services

    Meryll Effron

    Director of Client Services


    With more than 35 years of industry experience, Meryll builds long-term client relationships by applying extensive product knowledge and a passion for providing top-notch service. As Director of Client Services, she supports client furniture programs at every level, making recommendations for the optimal combination of Meadows Service Group’s offerings, including maintenance programs, warranty assessments, furniture modifications, on-demand repairs, and more. Meryll continuously works toward maximizing the lifetime and integrity of clients’ valuable furniture assets and maintaining the look and functionality of their workspaces. Meryll received her BFA from the University of Hartford and is a Certified Office Ergonomics Evaluator. She joined the Meadows team in 1998.

    Fun Fact! During the warmer months, Meryll’s favorite place to be is outside. She has a passion for gardening, nature, and fresh air.

     

  • Troy Jenkins
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    Troy Jenkins

    Customer Service & Support Manager

    Troy Jenkins

    Customer Service & Support Manager


    As the Customer Service & Support Manager for Meadows Service Group, Troy ensures her team’s ability to quickly and seamlessly provide clients with routine maintenance, warranty assessments, on-demand repairs, and more. Troy continuously looks for ways to implement technology that will ensure Meadows’ ability to provide the highest level of customer service. She has been instrumental in refining operational processes, inventory control procedures, and rental workflows. Troy began her career with Meadows in 2016.

    Fun Fact! When she’s not in the office, you’ll find Troy outdoors on a baseball field, walking down a quiet country road, gardening, or soaking up the sun on a motorcycle ride.

     

  • Paula Panariello
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    Paula Panariello

    Client Support Manager

    Paula Panariello

    Client Support Manager


    As Client Support Manager for Meadows Service Group, Paula applies more than 23 years of experience to quickly and seamlessly provide top-notch client service, overseeing the entire process for arranging maintenance, warranty assessments, on-demand repairs, and more. Within this role, she provides a final quality assurance check to validate requests and orders for accuracy. Paula joined the Meadows team in 1996.

     

  • Ralph Rodriguez
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    Ralph Rodriguez

    Senior Service Coordinator

    Ralph Rodriguez

    Senior Service Coordinator


    As a Senior Service Coordinator for Meadows Service Group, Ralph has nearly 20 years of industry experience. On a day-to-day basis, he supports the service needs of Meadows’ major accounts by processing warranty claims and generating quotations, sales orders, and purchase orders, coordinating with vendors on a regular basis. Ralph is a graduate of both Borough of Manhattan Community College and New York City Technical College where he studied business and architecture, respectively. He joined the Meadows team in 2000.

    Fun Fact! Ralph loves reading books so much, you might consider him a “book-aholic!”

     

  • Debra Womack
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    Debra Womack

    Service Coordinator

    Debra Womack

    Service Coordinator


    With more than 20 years of industry experience, Debra is a valuable team member and client resource, always ensuring the highest level of customer service. As a Service Coordinator, she supports the service needs of Meadows’ accounts by processing warranty claims and generating quotations, sales orders, and purchase orders. Debra coordinates with vendors on a regular basis and is highly skilled at resolving issues. A member of the Meadows team since 2012, she attended Farmingdale University and LaGuardia Community College.

    Fun Fact! In her spare time, you’ll find Debra trying a new restaurant, singing karaoke with her friends, or playing Bingo!

     

  • Lisa Marchitelli
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    Lisa Marchitelli

    Director of Office Operations & Human Resources

    Lisa Marchitelli

    Director of Office Operations & Human Resources


    With more than 15 years’ experience, Lisa is an accomplished and results-driven human resources and administrative professional. Throughout her career, she has held positions at a number of organizations where her expertise included creating human resources departments from the ground up, strategic planning, implementing programs to improve operations, and administering all human resources functions to support as many as 1,000 employees. At Meadows, Lisa directs all aspects of human resources, including policy development, talent acquisitions, performance management, labor relations, employee relations, compensation, and benefits. In addition, she provides high level management of daily office operations. Lisa holds a bachelor’s degree in human resources management from Ashford University and belongs to the Society of Human Resources Management. She joined the Meadows team in early 2019.

    Fun Fact! In her free time, Lisa enjoys quilting.

     

  • Jade Rodriguez
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    Jade Rodriguez

    Showroom & Materials Library Coordinator

    Jade Rodriguez

    Showroom & Materials Library Coordinator


    With a decade-long background in hospitality and event management, Jade elevates the Meadows showroom experience by applying a hands-on approach. Collaborating closely with the rest of the Operations team, she continuously works to uphold Meadows’ showroom standards, ensuring that both employees and guests receive the highest level of service. Jade also plays an essential role in organizing all Meadows events, both internal and external, and she is responsible for scheduling vendor presentations, coordinating lunch and learn sessions, and maintaining Meadows’ materials library on a daily basis. Jade studied a Queensborough Community College. She joined the Meadows team in 2017.

    Fun Fact! Jade was once a member of a competitive dance team.

     

  • Rhiana Sanchez
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    Rhiana Sanchez

    Operations Assistant

    Rhiana Sanchez

    Operations Assistant


    With more than 10 years of experience, Rhiana has an extensive background in operations, marketing, and hospitality. As Operations Assistant, she leverages her operational expertise and meticulous attention to detail to assist with inventory control, hospitality initiatives, and general showroom and business operations, as well as assisting Meadows’ marketing team as needed. Rhiana earned her master’s degree in integrated marketing communication from Marist College and her bachelor’s degree in hospitality management from the Culinary Institute of America. She joined the Meadows team in 2018.

    Fun Fact! Ever the adventurer, Rhiana loves to fish, hike and travel during her free time.

  • Tamika Rhoda
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    Tamika Rhoda

    Inventory, Asset & Logistics Manager

    Tamika Rhoda

    Inventory, Asset & Logistics Manager


    With more than 15 years of experience, Tamika has an extensive background in all areas of warehouse management, including order processing, inventory counts, and transport. As Meadows’ Inventory, Asset & Logistics Manager, Tamika is responsible for monitoring and maintaining inventory at Meadows’ warehouse locations in New York City and New Jersey. She is also tasked with managing the logistical details of warehouse deliveries to and from client locations, ensuring that Meadows’ service technicians and company vehicles are equipped with all necessary parts, pieces, and tools. Tamika holds a bachelor’s degree from William Patterson University. She joined the Meadows team in 2017.

    Fun Fact! Tamika prides herself on being a connoisseur of Nike sneakers.

     

  • Jesse Sobocinski
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    Jesse Sobocinski

    Service Technician

    Jesse Sobocinski

    Service Technician


    A member of the Meadows team since 2016, Jesse has more than seven years of industry experience, including previously running his own furniture installation company, during which time he became a certified Haworth installer. As an expert Service Technician for Meadows Service Group, Jesse is universally trained to service product from any manufacturer, always ensuring the highest level of customer service. Jesse holds a bachelor’s degree in public administration from Kean University.

    Fun Fact! In his spare time, Jesse enjoys hiking, fishing, and playing his bass guitar.

     

  • Ciro Luna
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    Ciro Luna

    Service Technician

    Ciro Luna

    Service Technician


    A member of the Meadows team since 2017, Ciro has over 10 years of industry experience, including a background in commercial driving, warehousing, installation, and construction. As an expert Service Technician for Meadows Service Group, Ciro is universally trained to service product from any manufacturer, always ensuring the highest level of customer service. Ciro studied at Lincoln Technical Institute.

    Fun Fact! When he’s not a work, you might find Ciro hanging with friends or playing handball.

     

  • Elhadji Niang
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    Elhadji Niang

    Driver

    Elhadji Niang

    Driver


    Elhadji joined the Meadows team in 2017 with more than 25 years’ experience in his field. As a Driver at Meadows, he applies extensive logistical skills and attention to detail to support a large number of daily deliveries and pickups.

    Fun Fact! Elhadji is a big soccer fan and loves both watching and playing the game.

     

  • Anna Davydova
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    Anna Davydova

    Director of Finance

    Anna Davydova

    Director of Finance


    Anna began her career as a controller in Moscow, Russia where she also obtained her MBA in Accounting and Economics. After moving to New York, she gained extensive financial experience within the construction and design industries. Throughout her career, Anna has served as a bookkeeper, controller, and financial officer. With over 25 years’ experience in financial reporting, accounts payable, and payroll, she brings an expert perspective to Meadows. As Director of Finance, Anna manages the Accounting Team and works closely with all project team members. She joined the Meadows team in 2017.

    Fun Fact! When Anna hears Argentine tango music, she swoons and dances the night away.

     

  • Svetlana Kudryavtseva
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    Svetlana Kudryavtseva

    Assistant Controller

    Svetlana Kudryavtseva

    Assistant Controller


    Svetlana joined the Meadows team in 2017 with previous experience overseeing the monthly closing and account receivable activities for the largest privately-owned building automation and systems integration contractor in New York City. Her background has given her a comprehensive understanding of day-to-day financial operations, which she applies to her role as Assistant Controller. Svetlana holds a bachelor’s degree in economics, accounting, and psychology.

    Fun Fact! Svetlana shares her daughter’s passion for becoming a figure skating Olympian and spends her weekends on the ice rink.

     

  • Yocarina Paulino
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    Yocarina Paulino

    Accounting Coordinator

    Yocarina Paulino

    Accounting Coordinator


    Yocarina joined the Meadows team in 2018 with extensive experience working with advanced accounting software. As an Accounting Coordinator, she supports the various efforts of the Accounting team, always adhering to Meadows’ accounting best practices and guidelines. Yocarina holds a degree in Accounting from the Borough of Manhattan Community College.

    Fun Fact! In her free time, Yocarina likes to bake desserts. (And her friends like to eat them!)

     

  • Max Kenig
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    Max Kenig

    Accounting Assistant

    Max Kenig

    Accounting Assistant


    Max has a diverse background as an executive assistant and administrative coordinator, as well as experience managing accounts payable and accounts receivable. At Meadows, she supports the various efforts of the Accounting team, always adhering to Meadows’ project accounting best practices and guidelines. Max has studied at both the University of Massachusetts, Amherst and the Fashion Institute of Technology. She joined the Meadows team in 2019.

    Fun Fact! Max has a twin sister, although they aren’t identical and look more like cousins.

     

  • Lydia Cady
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    Lydia Cady

    Marketing Director

    Lydia Cady

    Marketing Director


    Lydia joined the Meadows team in 2015 and has been instrumental in redefining and elevating the company’s brand within the marketplace. As Marketing Director, Lydia oversees all corporate marketing efforts, including strategic planning, brand management, public relations & social media, advertising, co-marketing initiatives, email marketing, events, and special projects. A graduate of Cornell University, Lydia is a skilled marketing strategist and writer with both in-house and agency experience. Her background spans a variety of industries, including publishing, non-profit organizations, travel and tourism, education technology, and app development.

    Fun Fact! When Lydia isn’t bolstering the Meadows brand, she studies acting at The William Esper Studio in Manhattan.

     

  • Greg Trocola-Barone
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    Greg Trocola-Barone

    Art Director

    Greg Trocola-Barone

    Art Director


    As Art Director, Greg Trocola-Barone is responsible for creating and implementing all Meadows design elements, and for managing the visual integrity of the Meadows brand across all mediums. Greg’s talent and creativity have been instrumental in redefining and elevating the Meadows brand within the marketplace. His achievements include the design of all internal and external marketing collateral, user interfaces for Meadows’ apps, client presentations, advertisements, signage, and all Meadows websites. Greg is well-versed in all areas of graphic design and art direction, with previous experience in various industries including real estate, media publishing, and education. Greg received his bachelor’s degree in marketing & graphic design from Monmouth University and his MBA from Pace University. He joined the Meadows team in 2015.

    Fun Fact! Greg is a human Shazam and can identify almost any song – from the 1980’s to today – after hearing the first few notes.

     

  • Ariela Fermin
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    Ariela Fermin

    Digital Marketing Strategist

    Ariela Fermin

    Digital Marketing Strategist


    Having joined Meadows in 2017, Ariela supports all corporate marketing initiatives. As Digital Marketing Strategist, her focus is Meadows’ online presence, including social media and digital advertising efforts. Ariela’s background is in high-end European contemporary furniture, and her industry experience is invaluable within the marketing team. Ariela received her bachelor’s degree in business administration – marketing and international business from Ramapo College of New Jersey.

    Fun Fact! Ariela owns more than 100 pairs of Converse All Stars that she’s been collecting since her teen years.

     

  • Susan Lee
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    Susan Lee

    Web Content Specialist

    Susan Lee

    Web Content Specialist


    As Web Content Specialist, Susan manages Meadows’ proprietary customer web portal, Meadows Workstation™, customizing the portal functionality and aesthetic to meet each client’s unique needs and ensuring that no detail is overlooked. Susan also manages the catalog portion of the Meadows Rental Group website. She holds a Bachelor of Arts degree from SUNY Geneseo, a paralegal diploma from NYU’s School of Continuing and Professional Studies, and a certificate in graphic design, web design, and web programming from Hunter College. Susan is fluent in Cantonese and speaks some Mandarin. She joined the Meadows team in 2016.

    Fun Fact! Susan finds playing with LEGOs very relaxing, and (bonus fun fact!) she can touch the tip of her nose with her tongue. Can you?

     

  • Shawn Shokry
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    Shawn Shokry

    Information Technology Manager

    Shawn Shokry

    Information Technology Manager


    Shawn joined Meadows in 2016, bringing a tremendous amount of technical system administration, project management, networking, and software deployment skills to the company. Shawn leads Meadows’ Information Technology team with more than 10 years of experience in nationwide technology platform roll-outs and training employees on new technologies. Before joining the Meadows team, Shawn was involved in the installation of technology systems for over 50 luxury retail stores. Shawn has a bachelor’s degree in MIS from the University of Maryland.

    Fun Fact! While surveys suggest that the average American will devour at least 6,000 slices of pizza in their lifetime, Shawn – a driven pizza connoisseur – does that in a year.

     

  • Charles Hammond
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    Charles Hammond

    IT Support Analyst

    Charles Hammond

    IT Support Analyst


    Charles joined the Meadows team in 2017 with a varied background in equipment configuration, network troubleshooting, and software evaluation, having previously provided administrative and technical support to HR management and recruiting consulting teams. With more than 7 years of IT support experience, Charles supports all of Meadows’ workplace technology initiatives. He holds a Bachelor of Science degree in Business Administration from Northern Arizona University.

    Fun Fact! When he’s not at the office, you might find Charles playing guitar, ukulele, or saxophone.

     

  • Lorna Velez
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    Lorna Velez

    Cleaning Technician

    Lorna Velez

    Cleaning Technician


    A member of the Meadows team since 2018, Lorna is responsible for maintaining the stellar condition of the showroom at Meadows’ showhouse. She works to uphold Meadows’ showroom standards by applying hard work, dedication, and meticulous attention to detail.

     

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